Zambia has witnessed the debut of DigMo, a fintech startup promising to reshape financial habits for the nation’s underserved populations. Licensed by the Bank of Zambia, DigMo provides a secure, free digital money account targeted at low- and middle-income earners, a segment that has long been excluded from traditional financial services.
At the heart of DigMo’s innovation lies its unique “Save to Win” feature, a gamified financial planning tool. Users can save as little as ZMW10 (about $0.37) to participate in prize draws, with winnings as high as ZMW500,000 ($18,400). This playful yet practical approach aims to foster a culture of saving, addressing a key barrier to financial stability in Zambia.
Sylvia Brune, CEO of DigMo Group, expressed the platform’s commitment to user-driven innovation. “Our approach is like a game studio—we innovate, test, and refine to create products that truly resonate with users.
This isn’t just about adapting existing financial tools; it’s about creating meaningful behavioural change,” Brune said.
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In an ecosystem where 57% of Africans remain unbanked, DigMo’s launch signals a significant step toward financial inclusion. By eliminating fixed costs and hidden fees, the platform ensures accessibility for everyone, regardless of their economic standing.
Industry experts have praised the initiative for its potential to close the financial gap while encouraging better money management habits. As Zambia embraces digital transformation, startups like DigMo could pave the way for broader adoption of fintech solutions across the continent.
Stay tuned for more updates as DigMo unfolds its vision for empowering communities through technology.
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