Maltina has a new visual identity as it marks 50 years in Nigeria, giving the familiar malt drink a refreshed look while keeping the taste and nutritional qualities consumers have known for generations.
The new packaging was officially introduced at a trade launch event held on Friday, November 6, 2026, at the Balmoral Convention Centre in Ikeja, Lagos. The event attracted distributors, business partners, consumers and other guests who gathered to celebrate the brand’s five-decade journey.
First introduced as Maltona in 1976 before being renamed Maltina in 1977, the brand has remained a familiar presence in Nigerian homes. Over the years, it has built its reputation around nourishment, introducing multivitamin enrichment in 1993 and calcium fortification in 2009.
Beyond its product offerings, Maltina has also invested in consumer engagement through initiatives such as the Maltina Nourishment Tour, Maltina Dance All, Maltina Teacher of the Year and its annual Christmas and Ramadan campaigns.
Speaking at the launch, Sarah Agha, Marketing Director at Nigerian Breweries Plc., said the refreshed identity reflects the brand’s desire to remain relevant to changing consumer preferences while staying true to its heritage.
The new packaging features a richer orange colour, gold accents and barley elements that highlight the drink’s malt ingredients. The updated sunrays symbolise vitality and optimism, while a more prominent calcium coin draws attention to its nutritional benefits. The gold crown cork and the addition of the words “Since 1976” also celebrate the brand’s history.
Agha stressed that the changes are strictly visual, assuring consumers that Maltina’s familiar taste and nutritional qualities have not changed.
“This is not just about refreshing our identity; it is about reaffirming our commitment to nourishment and to families across Nigeria. Our new look makes these commitments even more visible. While our identity has evolved to welcome a new chapter, our taste and nutritional credentials remain unchanged. It is still New Look, Same Nourishing Taste,” she said.
In his welcome address, Thibaut Boidin, Managing Director of Nigerian Breweries Plc., acknowledged the consumers, distributors and business partners who have supported Maltina throughout its journey.
He also reaffirmed the company’s commitment to social development, announcing plans to support the education of children from underserved communities in the coming year.
The unveiling featured a creative performance by Hermes Iyele, who used poetry, dance and music to tell a story of renewal and transformation. The performance was followed by a celebratory toast led by Nigerian Breweries executives.
Elohor Olumide-Awe, Portfolio Manager for Non-Alcoholic Brands, and Daniella Ogunsanya, Senior Brand Manager for Maltina, also spoke about the refreshed identity and the brand’s plans for the future.
As part of the launch activities, Elohor introduced the “What’s Your Word” campaign, which encourages consumers to describe Maltina’s new look in just one word.
Guests also took part in interactive activities, including Nourishment Darts, Maltina Dance Hall and B-Quick. Participants competed for prizes, with